Comments
Advertisement volumes on television during January 2021 grew by 23 per cent over January 2020, and by 19 per cent compared to January 2019, according to data shared by the Broadcast Audience Research Council (BARC).
Ad volumes on TV in times of a pandemic ― a closer look
This year-on-year increase of 23 per cent in ad volumes in January 2021 is the highest in the past three years, BARC said in a statement on Thursday. The increment is seen across genres, with the kids genre seeing the highest growth rate followed by music and movies, it said.
Ad spends migrate online, but are brands digital-ready?
Growth in overall ad volumes in January 2020 dipped by 4 per cent compared to the same month in the previous year, with January 2020 having 108 ad volumes in million seconds, compared to 2019’s 133 ad volumes in million seconds. In January 2021, ad volumes in million seconds increased by 23 per cent y-o-y.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.