Online furniture player Urban Ladder has raised $50 million in a new round of funding from Sequoia Capital along with TR Capital and existing investors Steadview Capital, SAIF Partners and Kalaari Capital.

The Ratan Tata backed company has raised upto $27 million in earlier rounds.

“We are delighted to partner with Urban Ladder in their vision of making quality home products available online to millions of Indian consumers, and look forward to working with Ashish, Rajiv and the rest of the Urban Ladder team to help build an enduring business,” said Gautam Mago, Managing Director, Sequoia Capital India Advisors.

Urban Ladder was launched in July 2012 with a vision of making a million Indian homes beautiful. It offers a curated range of over 4,000 products across 35+ categories in furniture and home décor. The company is on a massive growth path and is making distinctive designs and exceptional customer service accessible to many Indian shoppers.

“Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015” said Ashish Goel, CEO & Co-founder, Urban Ladder.

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems. “We are investing heavily in technology to introduce world class tech innovations that will massively simplify furniture shopping” said Rajiv Srivatsa, COO & Co-founder, Urban Ladder.

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