Flipkart on Thursday appointed IT industry veteran Ravi Garikipati in a newly created role titled ‘Entrepreneur in Residence’.

In this role, Garikipati will work closely with Sachin, Binny and Mukesh Bansal on new and high impact projects. He will focus on driving innovative changes for these projects, which is a mix of new and existing businesses.

His first assignment will be to help scale up the new ads initiative. Being spearheaded by Sachin Bansal after the recent reshuffling of top management, Flipkart is set to enable vendors to advertise online.

“This is the first time such a role is being created and the possibilities that open up for the future as a result of this are immense. After all, we are entrepreneurs at heart and want to actively keep that spirit alive. Ravi’s experience in leading [24]7 Innovation Labs and Vendio makes him a valuable addition,” said Sachin Bansal, CEO and co-founder, Flipkart.

As head of [24]7 Innovation Lab, Garikipati was responsible for the overall strategy and development of products that served millions of consumers. Prior to that, Ravi was SVP at Vendio, which grew to have more than 2.5 million online sellers and was eventually acquired by Alibaba.

“I am thrilled to be a part of this new chapter within Flipkart. Being a strong believer in customer-driven innovation, I look forward to effectively creating an eco-system where teams are entrepreneurial and empowered to realise their innovations,” said Garikipati.

comment COMMENT NOW