Entertainment network Viacom18 has announced its new digital business, Viacom18 Digital Ventures, bridging traditional broadcasting and digital innovation.

The company has appointed Gaurav Gandhi, an industry expert from within organisation, as CEO of this venture. Gandhi has earlier served as the Group Chief Operating Officer at IndiaCast Media Distribution (a TV18 & Viacom18 venture).

The decision to start a new line of business comes in light of the organisation’s strategy to develop a convergent digital media platform for evolved consumers and marketers.

Group CEO, Sudhanshu Vats said, “The broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a digital audience and the current content offerings.”

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