Zee Entertainment has taken the digital entertainment platform ZEE5 to 190 countries as it grows the OTT subscriber base, especially among the South Asian diaspora, around the world.

The entertainment giant had launched ZEE5 in India in February. “We were focussing on the Indian market and preparing for our global launch. We have a strong sense of each of these markets. ZEE5 has been launched in a beta stage and will offer both on-demand and live TV across devices,” Amit Goenka, CEO, ZEE International and Z5 Global, told BusinessLine .

Multi-genre content

ZEE5 offers multi-genre content including news and entertainment across 12 languages including English, Hindi, Tamil, Malayalam, Telugu and Kannada. The platform will offer both paid and free content.

“In more evolved markets like the UK or the US, where subscribers are already paying for content, we will follow only the paid model. But in countries which are just getting on to the OTT system, like Bangladesh, it makes sense to have an ad-supported version,” he said.

Introductory offer

Subscribers will get access to the entire library of content at an introductory offer of $2-10 per month, depending on the region. ZEE5 also offers display personalisation in 11 languages besides voice search, and download-to-watch-offline option. It also has an extensive Live TV offering with more than 60 live TV channels.

Archana Anand, Chief Business Officer, ZEE5 Global, said, “With over 1,00,000 hours of content across genres and languages, ZEE5 is the singular platform that Indians and South Asians have been waiting for. With the launch of ZEE5 globally, we intend owning the India peg and being the go-to destination for Indian content for South Asians and beyond wherever they may be.”

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