Zoho founder Sridhar Vembu announces new power tools venture Karuvi

BL Chennai Bureau Updated - April 10, 2024 at 01:39 PM.

Software as-a-service (SaaS) firm Zoho is one step closer to its foray into manufacturing. 

Zoho founder and entrepreneur Sridhar Vembu said on Wednesday that a small team of engineers have created a new line up of power tools that are ready for commercial production.

“We have a suite of tools ready to start commercial production. The brand name is Karuvi (கருவி) the Tamil word for instrument or tool,” Vembu said in a tweet on X. The potential of this venture to create rural jobs attracted him, he added.

He explained that the idea was first mooted by a Zoho customer Abdul Gafoor, who is a distributor of electrical and electronics products in the Middle East. “He came to see me in Tenkasi with a box full of hand held tools from his company. He told me he wanted Zoho to make these products and he would love to distribute them. I said we know nothing about it,” he added.

Vembu and his team still took up the challenge and a team of two engineers started work on it two years back to experiment with the designs. Today, it is a team of 10 as Zoho explores entering the manufacturing stage.

“We are trying some innovative ideas in the factory being built in Tenkasi. A new adventure begins,” Vembu said.

Vembu first spoke of his interest to get into manufacturing back in March 2022, speaking at a business conference. He had then said that he was personally buying up ‘light machinery’ and working to incubate talent for R&D in manufacturing.

As per industry estimates, the adoption of power tools in India is projected to grow at a 8.6 per cent CAGR from 2023 to 2033. Global players such as Robert Bosch Power Tools, Stanley Black and Decker, Caterpillar and others dominate the sector.

Published on April 10, 2024 08:09

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