At a time when the retail stock broking business is undergoing a marked slowdown, Religare Broking has announced re-launch of its online portal religareonline.com with a view to add more clients by leveraging technology and optimising costs in terms of client acquisitions.

Some of the features offered under the new portal include the ease of opening a trading account with Religare and beginning trading in all asset classes within three days, according to a company statement.

Basab Mitra, CEO-Capital Markets and Wealth Management, Religare Securities, said: “We are going to focus on three key themes as part of our new strategy. These include going big on technology and tapping the market for online trading, use of big data and use of our research and insight team to access multiple asset classes.

“Over a period of time the company is looking to accelerate growth of its broking platform into an integrated wealth management and financial advisory business. For this, we would be leveraging our online trading channel, independent financial advisors and focus on tapping the huge potential of existing and new bank tie-ups,” he added.

Religare’s retail broking business reported revenues of Rs 88.1 crore during the second quarter of the current fiscal, and a profit before tax of Rs 4.2 crore. The company claims that at the end of September, it had empanelled more than 620 institutional investors globally with an active coverage of 240 stocks within the region.

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