Stocks

Stockezy.com eyes online trading, marketing push

Our Bureau Mumbai | Updated on June 08, 2011 Published on June 08, 2011

To offer advisory tools, reports, premium content





Stockezy.com, the Indian ‘social investing platform', will soon tie up with a brokerage house to enable investors to trade in stocks from its site.

The company expects fees charged for transactions to contribute 30 per cent of its revenues in the next 18 months.

The big task

Speaking to Business Line, Mr Tushar Makhija, CEO and co-founder, Stockezy, said, “With brokerage companies, a big task is to get the people who sign up to start trading. Over the last three years, we have seen that visitors have shown interest in buying products through stockezy.com. We are working to provide an efficient way to trade directly from stockezy.com.”

US-based investment advisory firm Dorsey Wright & Associates picked up 19 per cent in Stockezy.com in March this year.

Launched in 2008, the site has relied on advertising revenues until recently. Three months ago, it started a pilot project, selling advisory reports for investors. From mid-June, it will offer advisory tools and reports in a free-cum-paid model, where premium content will be charged.

The site hopes to achieve operational break-even by December 2012. By then, the expectation is to garner 30 per cent of revenues from advertising, and close to 40 per cent from its advisory tools.

“We have analysed the pricing in detail. So we have a grasp of what people want to pay for the tools and reports. Also, the advertising revenues for online are highly underestimated in India today. We see this going up drastically,” added Mr Makhija.

The site claims 30,000 registered users as on date, with 45,000 to 55,000 unique visitors and 9 lakh to 10 lakh page views each month. This figure has grown from 25,000 to 35,000 unique visitors and 55,000 to 75,000 visitors a year ago.

“All our growth of the registered base and traffic so far has been organic. Now we are targeting to reach a larger number of people. Social media, and our tie-up with channels such as Zee Business, where we archive a show on our site and also make it interactive, have worked well. We will be working on more such partnerships and also launch a marketing push,” surmised Mr Makhija.

The immediate target is to reach one lakh unique registered and double the page views to 20 lakh page views, in the next six months.

The target audience will comprise investors in the stock market and potential investors.

Published on June 08, 2011
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