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Shares of Zee Entertainment Enterprises have gained as much as 5.07 per cent to trade at ₹185.6. It has outperformed the media sector by 3.16 per cent.
Earlier last week, the company had announced restructuring plan, which includes bringing together all of its digital assets under a single umbrella, an integrated content team, combining the different parts of its movies business into a single integrated platform and the creation of an integrated revenue and monetisation team, among other measures.
The restructuring is in a bid to capture the “emerging opportunities” in content consumption across genres in India and South Asia, the company stated.
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