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HDFC Standard Life Insurance plans to launch products targeted at the youth and for people in the age group of over 45 years. The company also plans to roll out products catering to the needs of women customers.
According to Mr Sanjay Tripathy, Executive Vice-President, Marketing and Direct Channels, HDFC Standard Life, the company has already applied to the Insurance Regulatory and Development Authority for its pension product.
The company has announced the launch of Smart Women — its first offering for women customers — on the unit-linked plan platform.
“Under this plan we are primarily catering to the investment needs of women. Depending on the success of this product, we also plan to rollout products catering to the pension, protection and savings needs of women,” Mr Tripathy said here on Tuesday.
Online sales, which currently account for about 3-4 per cent of the company’s total sales, will increase to 10 per cent in 2013-14, he said.
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