Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
To protect Airtel customers from the growing incidents of online payment frauds, Airtel Payments Bank has launched ‘Airtel Safe Pay’, a safe way to pay digitally.
With ‘Airtel Safe Pay’, Airtel customers making UPI or net banking-based payments through Airtel Payments Bank, no longer have to worry about money flowing out of their accounts without their explicit consent.
An India-First innovation, ‘Airtel Safe Pay’ leverages Airtel’s ‘telco exclusive’ strength of network intelligence to provide an additional layer of payment validation, compared to the industry norm of two-factor authentication.
This offers the highest level of protection from potential frauds such as phishing, stolen credentials or passwords, and even phone cloning that catches customers unaware.
Anubrata Biswas, MD and CEO, Airtel Payments Bank, said in a statement: “As digital payments become the norm, especially in the post-pandemic world, we also have to solve for the challenge of frauds that are growing rapidly. We are happy to leverage Airtel’s core telco strengths to bring to market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by making security paramount.”
Adarsh Nair, Chief Product Officer, Bharti Airtel, said: “Airtel Safe Pay is yet another innovation where our network and digital platforms combine to solve a unique market problem. At Airtel, we are taking the lead in offering the most secure digital payments platforms to our users and making sure that the customer is always in control without a worry about rogue transactions.”
Using ‘Airtel Safe Pay’, Airtel Payments Bank customers can make secure digital payments across millions of merchants, online retailers and utilities, and even send money.
Customers can open an Airtel Payments Bank account within few minutes with just a video call from the Airtel Thanks app and enjoy a range of benefits while they make fully secure digital payments.
Please Email the Editor