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Royal Sundaram General Insurance, the two-decade-old company, has decided to offer a perfect gift to its customers through its first-ever advertising campaign.
While most insurance companies emphasise on fear to sell products, Royal Sundaram took a different path and decided to push the envelope and make people rethink on the idea of gifting.
Commenting on the campaign, TM Shyam Sunder, CIO & Country Head, Royal Sundaram, said, “With over five million customers already across India, we wanted to reach out to more people in today’s digital age through this campaign. A health insurance is an ‘unusual’ gift to our loved ones, so that they can enjoy life without any financial anxiety.”
It has roped in iProspect, the digital performance agency from Dentsu Aegis Network, to create the digital campaign.
The tag line of the campaign, Kaun kehta hai ki tohfa sirf gift box mein aata hai (Who says a gift comes only in a box), conveys the thought that users should do a rethink about health insurance as an unusual gift that has a utility value – one that keeps reaping benefits over the years – as well as a great investment plan, he added.
Krishna Kumar Revanur, Vice-President-South, iProspect, said: “Health is wealth. The ability to afford best medical care is a luxury in these times of spiralling medical costs.
“The communication of #TheUnusalGift fits perfectly. We wanted to break stereotypes and want our audience to look at insurance and the novelty of the assuring gift in a different light.”
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