Money & Banking

Axis Bank offers ‘e-Gift Card’

Beena Parmar Mumbai | Updated on December 17, 2012

Axis Bank, India’s third largest private sector bank, will now allow its domestic customers to send an online card with the launch of ‘e-Gift Card’. 

The card offers customers an alternative channel facility through which they can buy a gift card on  www.gogiftacard.com where a customer can buy and send a card of his choice by either e-mailing it or sending it via SMS to their loved ones, the bank said in a statement.

Domestic customers can purchase these online e-Gift Cards using their credit/debit card issued by their respective bank. All purchase transactions shall be limited to sites that support verified by Visa and MasterCard Secure Code for two factor authentication.

‘Axis Bank e-Gift Card’, which is an online version of the physical plastic gift card, can be sent via email/SMS to the recipient, who can then use it to purchase anything online across categories like apparels, airline tickets, books etc. The validity of the card is one year from the date of issuance.

Jairam Sridharan, Head, Consumer Lending & Payments, Axis Bank, said: “Each one of us has faced a time when we wanted to send someone a gift, and do it right away. Axis Bank e-Gift Cards are now the answer. With these cards, you can now turn your loved one’s inbox into a Gift Box - instantly!”

Uttam Nayak, Group Country Manager – India and South Asia, VISA, said, “India has a strong culture of gifting and Visa e-Gift Cards are perfect to give and to receive on any occasion and work at the hundreds of online Visa merchant sites with the same convenience and security of all Visa cards. With this launch, Axis Bank takes the guessing out of gifting and provides the freedom to the recipient to buy what they want and reflects the changing preferences of Indian consumers.’’



Beena.parmar@thehindu.co.in

Published on December 17, 2012

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