HDFC bank launches 10,001st ATM at Kovalam

HDFC Bank, India’s second largest private sector bank, commissioned its 10,001st Automated Teller Machine (ATM) at Kovalam in the state capital.

The ATM was inaugurated by K Jayakumar, state Chief Secretary, at a function last night, a bank press release said here today.

The launch of the 10001st ATM in Kerala follows the inauguration of the 10,000th ATM, commissioned last week in Ajmer Sharif, Rajasthan.

The launch reflects the bank’s endeavour to provide all forms of electronic channels – ATMs, net banking and mobile banking, for customers. The strategic location of the growing network of ATMs, allows customers to fulfil their banking requirements at their convenience, it said.

Hari Velloor, Zonal Head – Kerala, HDFC Bank said that with over 133 branches and around 270 ATMs across Kerala, HDFC Bank remains steadfast in its objective to provide world class banking services to its customers in the state.

Rahul Bhagat, Country Head, Retail Liabilities, Marketing & Direct Banking Channels, HDFC Bank, said that the bank had over the years built its electronic channels to offer choice and convenience to customers across geographies with 70 per cent of ATMs being outside the four metros.

The testimony lies in the fact that 82 per cent of the total transactions happen on the electronic channels and 83 per cent of active customers use the ATM at least once a month, he said.