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Mid-sized private lender IndusInd Bank has partnered Chelsea Football Club to launch a co-branded credit card for football fans.
“In recent times, football has seen a surge in viewership in the Indian sub-continent, with Chelsea having a large fan base in India...With this card, the bank has strengthened the Chelsea affinity through two specially designed card designs, while further driving the football fans’ connect with the club through offers, tie-ups and discounts on merchandise and collectibles on Chelsea’s official online megastore. From time to time, basis eligibility, the customers would also be entitled for hospitality packages, which include tickets for Chelsea home matches,” IndusInd Bank said in a statement.
The card provides attractive offers on dining, entertainment, personal grooming, travel and rewards proposition depending on the spending pattern of the customers.
Anil Ramachandran, Business Head, Credit Cards and Personal Loans, said: “Reflecting the mood and passions of our customers and providing them with tailor-made financial solutions have been the benchmark of our success. This new venture with Chelsea FC is no different, and we aim to resonate the voice of our customers and keep them coming back for more.”
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