Kite, a fintech start-up, wants to emerge as the ‘go-to’ company for the financial services needs of small and medium businesses in the country over the next one year, said its co-founder & CEO, Priyanka Kanwar.

The New Delhi-based start-up, which is less than two years old, has an expense-tracking and reimbursement solution ‘Kite Tab’, and is eyeing break-even in the April-June quarter of 2020, Kanwar told BusinessLine .

“We basically provide the tech tools to automate the entire accounts payable, including employee reimbursements and vendor payments.

“We cater to businesses of all sizes – from start-ups to companies with an annual turnover of more than ₹2,500 crore. But my target segment, or sweet spot, is small businesses with a turnover of less than ₹200 crore struggling to digitise their payments,” she said.

Kite’s financial intelligence platform links businesses to a suite of solutions, featuring fully customisable corporate cards and personalised analytics.

Currently, ‘Kite Tab’ features corporate credit and prepaid cards, powered by Mastercard and Rupay. These cards offer full control to employers according to region, time, merchant category, and speed limit, among others.

Bundled with Kite Tab is a Mastercard-powered Kite Grub, a physical meal card that can be used at food outlets that accept debit cards.

comment COMMENT NOW