Poonawalla Fincorp, the NBFC arm of the Cyrus Poonawalla Group, has introduced PL Prime Digital 24x7, a digital personal loan designed for salaried professionals seeking instant access to credit.

The company specialising in consumer and MSME lending, said this industry-first offering revolutionises the personal lending landscape by providing a fully digital, seamless, and round-the-clock borrowing experience for employees of prime corporates. Eligible customers can secure loans of up to ₹15 lakh in just 15 minutes through a completely paperless process, eliminating the need for traditional loan formalities. The loan also offers flexible EMI tenure options and requires no collateral.

PL Prime Digital 24x7 is accessible via Poonawalla Fincorp’s mobile app, website, and authorised partners, ensuring a hassle-free and convenient lending experience.

Commenting on the launch, Arvind Kapil, MD & CEO, Poonawalla Fincorp, said: “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24x7 is an absolute industry-first solution for prime customers. We are addressing the demand for an end-to-end digital solution that eliminates the paperwork and delays, making funds available when they are needed the most”.

He added, “This initiative is built on our unwavering commitment to a risk-first approach, deep customer insights and accelerated efforts to consistently leverage technology solutions to transform the lending landscape. By providing 24/7 accessibility, instant approvals, and a fully digital journey, we aim to empower salaried professionals of prime corporates with a reliable financial solution, and set a new benchmark in digital lending.”

Published on March 3, 2025