SBI Cards and Payment Services (SBI Card) today launched its SimplySAVE SBI credit card with features designed to complement the spending habits of credit card users.

“Inspired by the spending habits of young Indians, this card offers a rewarding experience while dining, watching movies or shopping at supermarkets. The SimplySAVE card offers additional value from the very first swipe as cardholders get 2,000 reward points on spending Rs 2,000 within 60 days of card issuance,” SBI Card said in a statement.

SBI Cards and Payment Services Pvt Ltd (SBI Card) is a joint venture between State Bank of India and GE Capital.

Highlighting the idea behind the launch, SBI Card said, “Today’s younger generation is more spontaneous and outgoing and likes newer experiences such as trying new cuisines, enjoying new age cinema or simply taking long drives with friends and family at the first possible excuse…While consumers earn 10 reward points per Rs 100 spent on dining and movies, they earn the same rewards for their departmental store and grocery spends as well. Even purchases made on other categories earn the consumer 1 reward point for every Rs 100 spent. The SimplySAVE SBI Card also offers 2.5 per cent fuel surcharge waiver at all fuel stations across the country, adding to the savings.”

Created using a unique ‘Mandala’ (a symbolic representation of the Universe) design in blue, the card face depicts a whole universe of savings. The appearance of the card is contemporary and stylish catering to the style and aspirations of today’s credit card users, the statement said.

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