Comments
Social selling — where one leverages personal relationships and networks to drive growth — is not new to India. Replicated digitally, it is called social commerce, and the 5G-enabled smartphone penetration has given it the much-needed impetus.
In this episode of Digital Gadfly, a monthly podcast series on all things digital marketing, host Shubho Sengupta speaks to Monica Jasuja, a global fintech leader. She has held leadership roles at Paypal, Mastercard, and others; currently, she is at GoTo Financial, Indonesia’s largest tech ecosystem covering mobility, logistics, e-commerce, and fintech.
Here, they discuss the power of social commerce, how open network e-commerce platform will benefit small biz owners, and what marketers can do to help online businesses sell effectively. Do listen.
(Produced by Akshaya Chandrasekaran)
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.