Why India, the world's banana giant is an export pygmy

TR Vivek | Updated on June 23, 2021

India is by far the biggest banana grower in the world that produces more than a quarter of the global output. But it's a laggard when it comes to export. It merely ships abroad less that 2 percent of its produce. Things might be changing. India's tiny exports have grown 50 per cent in the last couple of years despite the pandemic. TR Vivek is in conversation with Martin Wittwer, CEO, Desai AgriFoods, the largest Indian banana exporter on what it would take for India to become a serious global player commensurate to its heft.

Published on June 17, 2021

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