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Industry unsatisfied with liquor price hike in Kerala

Balaji Narasimhan Bangalore | Updated on July 31, 2012

Kerala has finally allowed an increase of 6 per cent in liquor prices while rejecting the industry’s plea for a much higher hike.

This is the first such increase in four years, Mr V. Ravindran, a member of ADBVI (Association of Distillers, Brewers and Vintners of India) told Business Line.

“For the past four months, we have been fighting and we have got only a 6 per cent increase. We are not happy as we wanted a 10 per cent increase,” said.

Per capital consumption of liquor in Kerala is among the highest in the country.

In most States in the country, including Kerala, the government sets the price of liquor. Liquor makers say that raw material prices have increased steeply and hence the demand for a higher price.

“We are uncertain about how far we can maintain supply,” said Mr Ravindran. “The industry is not happy with this. But we have no choice. Something is better than nothing.”

>balaji.narasimhan@thehindu.co.in

Published on July 31, 2012

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