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AirAsia, a low-cost airline, has signed up as official airline partner for the feature film Kabali , starring superstar Rajinikanth, according to a press release.
With the movie script requiring an airline to be featured in the film, AirAsia aircraft was used in a few sequences, said a spokesperson for AirAsia India.
AirAsia will have customised in-flight menu to promote the movie and sell Kabali -themed in-flight merchandise. A couple of other promotions are being planned around the release of the movie, she said.
In the past, AirAsia was associated with a few movies such as 3, Samar, Neram and Maan Karate , the spokesperson said.
Amar Abrol, CEO, AirAsia India, said in the press release that Kabali has already generated a lot of buzz even before its release. The delight and celebration is only going to get better with all the action being planned around the movie release.
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