India Inc. rolls out yoga-related products, packages

PTI New Delhi | Updated on January 24, 2018 Published on June 20, 2015

Gung ho over the International Day for Yoga, various corporates are rolling out a plethora of merchandise and offering packages and deals to mark the event.

Snapdeal has launched a special yoga-themed store featuring over 500 yoga-related products like yoga learning e-guides, mats, modern yoga equipment, yoga-wear, etc.

Customers can also avail themselves of exclusive offers and promotions on over 150 special products for the week.

Wellness brand VLCC is conducting free yoga sessions at all its wellness centres and vocational training institutes across the country.

Trendy ‘Yoga’ themed T-shirts have been launched by Freecultr, while Reebok has announced a trendy and chic Yoga collection with effortlessly cool silhouettes, capris with bold graphics, colour-popping sports bra and breathable leggings.

Besides these, colourful and trendy Yoga accessories such as mats, sippers, grip socks, yoga sleeves and bags are also on offer.

The recently launched Art of Living store on eBay has on offer audio CDs and DVDs on yoga.

A leading online travel portal has announced special yoga packages for its customers. The packages to Hrishikesh in North and Kovalam in the South of India will be available on its Web site from June 20.

“Many people are committing their vacation time to wellness travel, as exhibited by increased spending on fitness, diets, destination choices and to take a break from the rigours of city life,” says Sunny Sodhi, COO, Corporate Travel,

A typical day in the package is designed to begin with sunrise meditation sessions along with Surya Namaskar. Apart from accommodation, the package contains yoga sessions and relaxation therapies besides special diets for individuals.

The packages on offer are designed between 3 to 10 days and range from Rs 30,000 to Rs 96,500.

Yoga sessions are also being held across the city in sports complex and parks. DDA sports complex in Dwarka, Rohini and East Delhi are holding yoga sessions tomorrow. NDMC will start free yoga classes in six of its main parks in the city from June 21 onwards.

Various corporates are holding yoga sessions for its employees.

Lite Bite Foods has set up a special Yoga Session — Chair Yoga by instructor Sujeet Singh.

“The new modified form of yoga can be practiced while sitting on chair. Chair yoga is a great way to relax from head to toe without the stress of getting out of your chair. This flow is also perfect for those wanting a quick way to stretch your body and relieve tension while at work, without leaving your office chair,” Singh says.

The Jaypee Greens Golf and Spa Resort is offering complimentary sessions to all guests and employees on June 21 with yoga and meditation specialist Shubhum who specialises in Hatha Yoga, Asthanga Yoga, Ghirand Yoga and Patanjali Yoga and has also mastered the art of postures like Chakrasana, Halasana, Padangushanashasparshasana, Sirsasana etc.

Kaivalyadhama Yoga Institution in Lonavala, Maharashtra has undertaken a series of activities to commemorate World Yoga Day by means of holding yoga workshops across Delhi, Mumbai, Pune. They are also holding workshops in the US, Canada, Brazil, Korea, Japan and Thailand besides other countries.

The workshops will be held in association with various renowned bodies such as Tata group of companies, Cricket Club of India, Indian Coast Guard, Central and Western Railways, besides others.

Published on June 20, 2015
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