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Jaguar Land Rover (JLR) India expects to sustain its sales growth with increased dealer network, wider product portfolio, better brand visibility, customer-centric initiatives and used vehicle programme amid the challenge of high tax structure for luxury cars in the post-GST regime.
The company ended the first-half of 2018 with sales of 2,579 units, an increase of 66 per cent over the same period in the previous calendar year. In 2017, the company sold 3,954 units, up 49 per cent over 2016 volumes.
“We will maintain our present growth momentum in the second-half too. Now, our product portfolio is quite strong and popular even though we don’t address the lower end of the market (the starting price of JLR model is ₹37 lakh). Our products such as XE, XF, Discovery Sport and Range Rover Evoque are doing very well. We are doing well even in higher range segments,” Rohit Suri, President and Managing Director of JLR India, told BusinessLine on the sidelines of the launch of its new dealership in Chennai.
“Our new products such as Range Rover Velar, which was launched in Q1 of 2018, has caught on well and F-PACE, which was localised, is doing extremely well,” he said, adding, “XE, XF and F-Pace on the Jaguar side and Evoque and Discovery Sport under the Range Rover are among the largest selling models in India.” Suri said there was a shift in favour of SUVs. Overall, the sales of SUVs are expected to be slightly higher than the sales of sedans for JLR India by the end of 2018.
The company has already rolled out six out of 10 new launches planned for the fiscal year 2018-19 and four more will come in the coming months. It has 27 dealerships across 25 cities and may open two-three new outlets during this year.
“We will also focus heavily on approved used-car business. We now give offers to make it easier for customers to own JLR models. This is gaining momentum. We have also come out with attractive financing schemes to facilitate the purchase of our vehicles. One can buy our Discovery Sport (starting price is ₹43.80 lakh) at an EMI of ₹45,000 per month,” he added.
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