63% Indian consumers are familiar with green products: survey

Press Trust of India Hyderabad | Updated on September 25, 2014

Believe bio-based ingredients provide better performance

Majority of Indian consumers are familiar with green products, have confidence that green products are better for environment and feel that bio-based ingredients enhance the desirability of a product, according to a survey released on Thursday.

More than 63 per cent of consumers are familiar with green products and of those, 85 per cent have confidence that they are better for the environment, the survey said.

Better performance

“These consumers believe bio-based ingredients not only make a product green, but also provide better performance, critical to long-term adoption,” it said.

DuPont commissioned this nationwide survey with an objective to better understand awareness and attitudes of Indian consumers towards green and bio-based products.

“We are particularly encouraged that there is broad awareness of green products across the country with India’s younger generation leading the way,” Vikram Prabhu, Regional Business Director, Asia Pacific DuPont Industrial Biosciences, said.

Confidence factor

The survey was the third such study by the company, with the first conducted in North America (US and Canada) and the second in China. The research took place in 12 major Indian cities with 1,270 respondents giving face-to-face interviews.

India’s confidence in green products being better for the environment (85 per cent) is higher than other countries surveyed by DuPont in previous years, as per the said survey.

Previous studies showed China with 70 per cent confidence, Canada with 65 per cent and the US with 60 per cent.

However, Canada (78 per cent), and the US (76 per cent) lead in overall familiarity with green products over India (63 per cent) and China (43 per cent), the survey said.

Published on September 25, 2014

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