Kochi Muziris Biennale, the biggest contemporary art event, has launched an online crowd-funding drive to engage the public and raise much-needed funds for the event.

The Biennale’s campaign, the first-of-its-kind in India, is hosted on the crowd-funding platform Catapoolt and targets ₹15 crore in 90 days. Social media forums are already abuzz with the news.

The second edition of the Biennale, curated by renowned artist Jitish Kallat, will run for 108 days starting from December 12 and will feature the works of 94 artists from 30 countries.

An event of this scale needs all the support it can get, but our campaign objective is not just to raise funds; we want to make it participatory, allow people to take ownership of it and feel proud of it, said Riyas Komu, the Secretary of the KBF.

Kochi Muziris Biennale 2014 has a projected budget of ₹26 crore and has been pledged some government support and corporate sponsorship. The crowd-funding drive, besides helping meet part of the costs, is expected to raise the profile of the Biennale worldwide.

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