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Distributors, exhibitors happy as MHA allows increase in theatre occupancy

PTI Mumbai | Updated on January 28, 2021

The decision will also encourage Hindi film producers to release their films, says industry insider

Film exhibitors and cinema hall owners have welcomed the decision of the Ministry of Home Affairs (MHA) to increase the capacity of theatres and described the move as “a big shot in the arm” of the film industry that will help the entertainment sector get back on its feet.

The MHA on Wednesday allowed cinema halls and theatres to operate with more viewing public in fresh Covid-19 reopening guidelines, to be effective from February 1.

Kamal Gianchandani, CEO of PVR Pictures, said they are thankful to both the MHA and Ministry of Information & Broadcasting for relaxing the capacity cap in theatres.

Also read: Good content eludes theatres even as OTT players up the ante

“It is an extremely positive move and a big shot in the arm of the film entertainment sector. This has come in a timely fashion as a lot of Tamil, Telugu, Kannada and Malayalam films are being lined up for release in February. This move will help a lot of these films,” Gianchandani of PVR Pictures, the largest theatre chain in India, told PTI.

According to the senior executive, the decision will also encourage Hindi film producers to release their films.

“It will encourage a lot of Hindi movie producers who are ready with their films and for whom 50 per cent capacity was becoming a deterrent; this relaxation of capacity cap (is good for them),” Gianchandani said.

Post lockdown, the Centre had allowed reopening of theatres and multiplexes in several regions, including Delhi and parts of Madhya Pradesh and Gujarat on October 15, 2020, with 50 per cent occupancy, functioning with stringent dos and don’ts, keeping in view the new normal.

Theatres in Maharashtra and Chhattisgarh opened in November, whereas cinema halls in Tamil Nadu and Kerala resumed operations in early January.

So far only a handful of Hindi films, including ‘Ramprasad Ki Tehrvi’, ‘Suraj Pe Mangal Bhari’, ‘Shakeela’, ‘Madam Chief Minister’, and ‘Indoo Ki Jawani’ have been released in theatres.

Big-ticket Hindi movies with A-listers like ‘83, ‘Sooryavanshi’, ‘Jayeshbhai Jordaar’, ‘Shamshera’, ‘Brahmāstra’, ‘Prithviraj’ and ‘Laal Singh Chaddha’ are still awaiting release dates.

Also read: Tamil Nadu cancels 'full occupancy' in theatres; allows additional shows

Both ‘Radhe - Your Most Wanted Bhai’ starring Salman Khan, and John Abraham’s ‘Satyameva Jayate 2’ are scheduled for an Eid release. Shahid Kapoor’s ‘Jersey’ will release on Diwali, while Ajay Devgn-starrer ‘Maidaan’ will hit the theatres on October 15, during Dussehra holidays.

Leading distributor Akshaye Rathi, who owns eight theatres in Maharashtra, is hopeful that the increased capacity would translate into release of the much-awaited tentpole movies.

The current box office environment, thanks to the recent success of southern films like ‘Master’ and ‘Krack’, is also conducive for the release of Hindi films, he added.

“Cinemas thrive when tentpole films release. There are Tamil and Telugu films releasing but the impact of it is not high in the Hindi belt. Hindi films generate the lion’s share of business,” Rathi told PTI.

Reliance Entertainment group CEO Shibasish Sarkar said the decision will help in increasing the business.

“We intend to bring one big film in the last week of March and first week of April. We have not yet decided what and when,” Sarkar, whose company has ‘Sooryavanshi’ and ‘83’ lined up for release, told PTI.

Bihar-based exhibitor Vishek Chauhan said it is the best news for the industry in a while.

He said though theatres in the state had opened on October 15, it has only been a downhill journey.

“The SOP (standard operating procedure) that we are expecting will not give us 100 per cent occupancy, maybe 80-85 per cent. You can release any big film at 80 per cent occupancy. Now the ball is in Bollywood’s court,” Chauhan told PTI.

Gianchandani said PVR Pictures, which has 835 screens across India, is prepared to welcome more audiences as they have all the necessary safety measures in place.

“We mastered it (safety protocols) extremely well in south India,” he said.

Days after permitting 100 per cent occupancy in movie theatres while adhering to Covid-19 guidelines, the Tamil Nadu government withdrew its decision earlier this month and said capacity will be restricted to 50 per cent.

The government, however, allowed theatres to screen additional shows as per a directive of the Madras High Court and said the order would be in force with immediate effect.

“With ‘Master’, we have handled big crowds and there was no issue. Now with more people coming into theatres, there will absolutely be no problem,” Gianchandani added.

However, Rajasthan-based senior distributor and exhibitor Raj Bansal rued that cinemas in the state continue to remain shut, even as almost every other region was up and running.

“In our state, the cases are very much under control. There are about 10,000 people affected due to cinema halls being shut,” Bansal told PTI.

He said he hopes theatres in Rajasthan will open soon and big releases will breathe new life into the state’s cinema halls starting Holi festival in March.

Kunal Sawhney, Senior Vice-President, Operations and Business Development, Carnival Cinemas, said the move was highly awaited as every other industry has been opened up.

“We wish that the government has seen the precautions that all cinemas have taken (so far). We are looking at a higher percentage of capacity to sell and open the balance states which are not yet open,” Sawhney told PTI.

Due to the shutdown, several films such as ‘Gulabo Sitabo’, ‘Shakuntala Devi’ and ‘Gunjan Saxena: The Kargil Girl’ were released on digital platforms.

Published on January 28, 2021

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