Fossil India, a subsidiary of global lifestyle brand Fossil Group, today launched its new store in Hyderabad, its first in the city.

The group forayed into standalone retail after receiving the FDI nod last year, and has rapidly expanded in prime locations across the country. The Hyderabad store has been opened at the upmarket Inorbit Mall and another store is in progress at the Forum Mall for launch later this year.

The store will serve as a one-stop destination for all Fossil products. Product categories include signature lines of timepieces, eyewear, jewellery, and an extensive range of leather products for men and women, including handbags, work bags and wallets.

Vasant I Nangia, Managing Director, Fossil India, in a statement said, “With the launch of new exclusive Fossil Retail Store, we expand our presence in the fledgling single brand retail opportunity in India. Synonymous with classy, chic and elegance, Fossil products ooze character and stands out to make a lasting impression.”

Fossil now has presence in over 500 multi-brand stores across India through tie-ups with Helios, Ethos, Shopper’s Stop, Lifestyle and other chains, as well as select retailers in the region. Besides, it has partnerships with select e-commerce players such as Amazon, Flipkart, Myntra and Jabong, to reach a larger pan-India audience.