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Gujarat, which tops in milk production in India, also consumes the maximum tea in the country.
While the national per capita tea consumption in the country is 1.4 kg annually, it is 1.6 kg in Gujarat.
To further boost tea consumption, the Tea Board of India, local brands and packers will distribute 8 lakh paper cups, carrying their logos, by March 2014, Piyush Desai, President of Western India Tea Dealers’ Association (WITDA) and Managing Director, Wagh Bakri Group, said here during the WITDA conference.
By the end of 2014, Mahashtra and Rajasthan will also be made part of this campaign, he said.
Tea Board of India Chairman MGVK Bhanu urged the consumers to partake tea without mixing it with sugar or milk for better health.
R P Singh, Parliamentary Secretary to the Assam Government’s Department of Commerce and Industry, who represents the top tea producing Tinsukhia area, said his government is setting up a tea park in a 200 acre area near Guwahati for showcasing different varieties for promoting tea cultivation.
Bhanu said tea industry provides employment to the maximum number of people, 12 lakh, mainly women. The Tea Board has commenced a Rs 30 crore drive to promote tea in rural areas of the country.
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