Modi's elevation: When Twitter scored over television

T. E. Raja Simhan | | Updated on: Mar 12, 2018


At 2.30 p.m. on Sunday, television channels broke the news of BJP President Rajnath Singh appointing Gujarat Chief Minister Narendra Modi as Chairman of the party’s election campaign committee for 2014 general elections.

But, Modi and other senior party leaders preferred Twitter to reach out to the masses instead of television. Interestingly, all the television channels picked up these tweets to flash the messages on their screens, at times interrupting even interviews with some senior politicians.

At 2.46 p.m, Modi tweeted, “Senior leaders have reposed faith in me. We will leave no stone unturned for Congress Mukt Bharat Nirmn. Thanks for support and blessings.”

Television channels were continuously debating on the absence of senior BJP leader L.K. Advani at the three-day conclave of the BJP at Goa on claims that he was upset over the elevation of Modi. Clearing the air, Modi tweeted within minutes saying, “Spoke to Advaniji on the phone. He gave me his blessings. Honoured and extremely grateful to receive his blessings.”

This was immediately flashed by the channels.

Other senior BJP leaders also took to Twitter to congratulate and air their views on Modi’s elevation.

Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh, in his tweet said, “We shall collectively ensure BJP’s victory.” He went to say, “Modiji is an able administrator, strong organisation leader, under his stewardship the BJP has made a hat-trick in Gujarat.”

Chouhan later tweeted saying, “Development of Gujarat and victories for the party prove Modiji’s capacity as an administrator and unparalleled poll manager.”

Shahnawaz Hussain, one of the party’s spokespersons, tweeted saying, “I congratulate Modiji on being appointed Chief of BJP Campaign Committee. BJP cadres will work with full energy to ensure BJP victory in 2014.”

Delhi BJP president Vijay Goel went a step further by posting his picture, of garlanding Modi immediately after the announcement, on Twitter.


Published on June 09, 2013
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