National

Nissan hoping to capitalise on interest from customers

Our Bureau Chennai | Updated on June 06, 2014


The middle class is yet to open its purse for big purchases but enquiries are on the increase, says Ajay Raghuvanshi, Vice-President, Marketing and Sales, Nissan India Ltd.

Between April and May, there was an 8 per cent growth in car sales to about 200,000 units. For the first time in the last two years, the industry has witnessed a period of growth, but that is still 5-8 per cent lower than last year’s sales, he said.

The bulk of the sales are from the B-segment — cars such as the Datsun Go, Alto and the Eon — and customers continue to be cautious on spending big. But enquiries are on the increase with dealers reporting a 20-30 per cent increase in walk-ins. For the Datsun Go, the conversion from enquiry to sales is about 10-12 per cent, which translates to about 2,000 units a month, he said. Datsun sales contribute significantly to Nissan’s total sales, which is about 5,500 units a month.

Raghuvanshi was interacting with media persons at the launch of a four-day Nissan PlayStation GT Academy event in which participants got the feel of racing on simulators. This is the last leg of the event. The top 14 performers will be selected along with an equal number from online participants. Six selected from these 28 finalists will race against international competitors in Silverstone UK and one of them will be mentored by international experts, he said.



Published on June 06, 2014

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