Sri Krishna Sweets sets world record as Mysurpa sales surge

Mysurpa, the melting delicacy from south India, would just have remained another home-made sweet, but for the efforts taken by Coimbatore-based Sri Krishna Sweets in taking it to global heights. It recently set a world record by selling 13,188.296 kg of this single sweet in three hours.

This happened on September 20, which the company observes as Mysurpa Day in fond memory of its founder late NK Mahadeva Iyer.

The practice of observing September 20 as Mysurpa day started in 1998 and since then, the company has not looked back. Company sources told BusinessLine that Mysurpa Day has been mega affair for over a decade, but this year, it turned out to be sweeter as the company did not advertise, but the news caught up like fire through “word of mouth.”

Further claiming that it is the only company to have set a world record for such an activity, Sri Krishna Sweets Chief Operating Officer Hemant said that it was only after the event that the company even took cognisance of its feat and applied for world record recognition.

The sweets major had prepared close to 14 tonnes of Mysurpa for that special day against the normal daily volume of 2 to 3 tonnes. There was no prior booking, he added.

Conceding that the company has been preparing huge volumes of the sweet for Mysurpa Day year-after-year, the COO said “but this year the Mysurpa event was planned only between 6 pm and 9 pm in 40+ outlets across the country. And what surprised us more was the queue outside most of the outlets. Customers had started to line up from 3 in the evening to get their share of the sweet. In fact, we had to turn away few of our customers as the trays went dry.”

Unique World Records represented by its Editor Sababi Mangal, adjudicator for Elite World Record — Karthikeyan Jawahar, AK Senthil Kumar representing Asian Records Academy, P Jeganathan, Records Manager at India Records Academy, and L Raj Krishna, Records Manager, Tamilan Book of Records — were here to check the records before certifying Sri Krishna Sweets for the World Record.

The adjudicators, after almost 12 hours scrutiny of the records, said that the company deserved the recognition.

The company now is gearing up for Diwali. It has opened corporate bookings, launched a new tin box containing nuts, nut-based sweets and its flagship product — Mysurpa and has offered home delivery services as well, albeit in specific geographies such as Coimbatore and Madurai.