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Toracabs Technology Services has announced the launch of Tora Cabs, a technology platform for cab hiring starting with Hyderabad.
Conceived in 2017 and launched in June 2019, Tora is a joint venture with a Korean partner headquartered in New Delhi.
SB Shin, Director, Toracabs Technology Services said, “Through this joint venture partnership we expect to benefit a larger number of people. It was important to partner with a brand that is based on values and that would give an edge to both the driver and the customer.”
Kavita Bhaskaran Ravi, Director, Marketing & Public Policy, Toracabs Technology Services said, “Tora is based on the vision of bringing convenience and benefits to the customers and drivers. It has been created with a philosophy of “No Commission” and ‘No Surge.”
“With TORA we plan to change the way you look at the ride hailing industry,” she said.
The company plans to bring about a paradigm shift in this sector with its business model built on the ethos of bringing fair play and technology innovation for the larger public.
Business model
Tora is focussed on a sustainable model based on taking zero commission from drivers. Drivers will only be charged pay per use fees starting with a nominal Rs 199 per day, 199 x6 for 7 days, and 199 x 25 for a month. This gives the driver the option of paying for only the days he uses. The ‘No commission’ model ensures better earnings.
Since its launch on June 12, Tora has already on board 1,500 plus drivers .
Tora technology aims to make it a transparent business with its app for both riders and drivers.
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