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Nestle India has dialled-up fortification of its mass consumption products with micronutrients.
This is also in keeping with demands of the food regulator Food Safety and Standards Authority of India, which is pushing packaged food companies to fortify their products, especially staples.
In its annual report for 2017, Nestle India said: “Micronutrients such as iron, Vitamin A, iodine and zinc are essential for growth and development. We have been fortifying many of our mass consumption products with micronutrients to counter under-nutrition specially among the lower income consumers.”
As part of its “Good Food, Good Life” initiative, the company said it launched products such as iron-fortified Maggi Masala Noodles, fortified milk under Nestle a+ and minerals and vitamin fortified ready-to-drink malt beverage Milo.
Reduce salt
The company also said it plans to further reduce salt in its Maggi portfolio.
“We have been making continuous efforts to reduce sodium (salt) in the Maggi portfolio. We are committed to further bringing it down by 10 per cent per serve by 2020,” the company stated in the annual report.
Nestle India also said that Maggi Noodles (the core category under brand Maggi) saw a double-digit volume growth in 2017.
In a letter to shareholders, Suresh Narayanan, Chairman & Managing Director, Nestle India, said: “2018 is going to be about bringing consumers closer by being responsible, transparent and focusing on sustaining long-term relationships that add value. The industry is evolving at a tremendous pace and we would like to ride the tide and be ahead of the curve. India as a country is undergoing a digital revolution and we will embrace this positively.”
Talking about the economic scenario during 2017, the company said: “Beginning of 2017 was slow because of the effects of demonetisation that made consumers restrict their consumption.
“There was a slow revival of consumption with the urban market being more resilient compared to rural India. Towards the middle of the year, the economic growth improved.”
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