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Leading luxury brand for pet products, Heads Up For Tails (HUFT), on Monday, announced having raised $ 2 million (Rs. 13.5 crore) which it plans to invest in technology advancement and expanding its footprint in India and overseas through online and offline mediums.
HUFT,a chain of offline and online stores for luxury pet products has raised this money in a pre-Series A round from a closed group of HNIs, said Rashi Sanon Narang, Founder-CEO, in a statement.
Currently with more than one lakh active customers, the brand offers a range of organic grooming products such as shampoos, conditioners, dry bath shampoo as well as human grade treats for pets, along with designer collars, leashes and accessories.
HUFT also offers services like monthly gift-box subscription plan and food schedule service for customers and pioneers in its scheduled food delivery service to remind them to order their next batch of dog food so that they never run out of supplies.
Apart from India, the brand is currently operating in Singapore and the US and plans to open up other international channels soon.
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