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Trane, a heating, ventilation and air-conditioning systems company, has launched an online campaign, “Be Smart, join the Lazy Revolution” to inform consumers about its interactive air-conditioners and door locks. The teasers started on October 24 and went live from October 31.
They come with features such as multi-room control that allow a user to control up to 18 ACs with one remote, away/home mode, which allows the ACs to be switched off or on from the door lock, “no pointing,” which lets you operate the ACs without pointing at them or “night latch,” which lets you lock your door from the AC remote. The digital campaign will be promoted through Facebook, LinkedIn and YouTube.
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