Tata Housing has announced a partnership with Facebook to for its project Codename - Goa Paradise.

Prospective buyers need to register themselves through Facebook to ensure they receive their unique invite code. This unique invite code will ensure and allow customers to login on October 26 and book these limited homes on a first-come, first-serve basis. 

Spread across 5 acres, “Codename - Goa Paradise” is a premium resort themed residential project offering a range of homes extending from a 1BHK to a 3BHK starting ₹29 lakh. 

Ideal medium Commenting on the partnership, Brotin Banerjee, Managing Director & CEO, Tata Housing, said, “The success of the online platform has strengthened our belief that accessibility and convenience of the internet makes it an ideal medium for customers. The increasing penetration of internet in India will be the next game changer for the real estate industry.”

Kirthiga Reddy, Managing Director, Facebook India said, “This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook.” 

Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.

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