Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd.
“You can buy products such as a mobile phone, dress material, fruits, grocery or even shoes online , but for a sanitaryware, bathroom accessories or tile - people still prefer to visit a showroom before taking the call,” observed KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd.
Ranganathan was here to inaugurate “Presencia” - a showroom to display the complete bathroom solution of the group’s leading brands — Roca (the MNC brand) and Parryware — India’s flagship brand.
Speaking on the sidelines of this launch, Ranganathan told BusinessLine that the concept of a showroom for bathroom products has been on the rise, particularly in the last 10 years. Earlier, customers would visit a hardware store to buy the sanitaryware and pipe, or worse still, leave it to the plumber to source the material.
“This outlook is changing and the market is also growing. The market size for sanitaryware is still small in India as only 60 per cent of the houses have toilets. It is growing nevertheless at 10-12 per cent. We have surpassed the industry growth to touch 15 per cent,” he said.
To strengthen its position, the company has introduced newer products and chalked out various initiatives to fuel growth. “Parryware’s sanitaryware products are available in 22 colours, design is exclusive, helps conserve water and above all is hygienic. Our strategy is to continuously add newer range of products every year and penetrate into C category towns,” he said.
The company is looking at expanding its retail format store. “There are five Parryware display studio in the country at present. We want to add 15 such studios over the next three to five years; exclusive brand outlets (EBO) are about a dozen at present. We intend to add five such EBOs every year in collaboration with our partner.
“There are 500 Single Brand Outlets (SBOs) now; we will be adding 30 to 40 SBOs every year and we will be adding 200 Parryware Priority Retail outlets every year to strengthen our network from 300 as on date,” he said.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
Here is a checklist that equips you to discern the market nuances
Sensex, Nifty 50 have witnessed sharp decline
The fund has consistently outperformed S&P BSE 100 TRI over one, three and five years
Returns are superior to immediate annuity plans, but SCSS can secure better rates for new investors sooner if ...
With the public looking beyond mainstream media for reports from the ground, independent digital platforms are ...
* From March to September for a period of 28 weeks the Atlantis ballroom was turned into an artist’s studio ...
A book on Badri Narayan is a tribute — albeit a belated one — to an artist who did not enjoy the recognition ...
The country hasn’t had a quiet moment since the military seized power on February 1
Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes
Sober spirits are the in thing
A peek into where ad spends went last year and where they are headed tomorrow
Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor