Sports broadcaster ESPN STAR Sports (ESS) on Tuesday said it has tied up with value added service provider DigiVive for live streaming of the ongoing T20 World Cup on mobile phones.
Along with the live streaming rights, DigiVive has also secured rights for video streaming of the broadcaster’s highlights programmes, the company said in a statement.
Commenting on the development, ESPN Software India Executive Vice—President Sanjay Kailash said “The ICC World Twenty20 provides an excellent opportunity to reach out to ever increasing group of consumers who use new—age devices to catch real time action from the championship.”
DigiVive Director G D Singh said the association with ESS will enable 40 lakh consumers to watch live streaming of ICC World Twenty20.
The streaming will be available on the mobile TV service nexGTv starting with the first ICC World Twenty20 match today, he added.
The latest edition of the T20 World Cup began in Sri Lanka today and will end on October 7.
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