Sports

ICC World Test final: Star Sports ropes in 16 sponsors

Meenakshi Verma Ambwani New Delhi | Updated on June 09, 2021

Starting June 18, India and New Zealand will play the match in Southampton.

With live cricket all set to return on TV screens after the disruption faced by IPL due to the pandemic, Star Sports has roped in 16 sponsors and 30 advertisers for the upcoming ICC World Test Championship Final.

The single marquee test match will be played between India and New Zealand in Southampton over five days starting from June 18.

Key sponsors

The key sponsors that have come on board include Byjus, Dream 11, Cars24, Thums Up, Skoda, Google Search, YouTube, Google Voice Assistant, Realme, MRF, Cred, PolicyBazaar, Pharmeasy, PaisaBazaar, Niyo Solutions, and Ultratech.

Anil Jayaraj, Executive Vice-President, Star Sports, said: “The World Test Championship is the first event of this stature that culminates a two-year-long competition with over 50 Tests played around the World.

“The interest within advertisers is high as it’s the first time in the history of Test Cricket that a country will be crowned as World Test Champions.

“The response from the advertisers has been extremely encouraging with 16 sponsors and over 30 advertisers on board already.”

He added: “WTC is the biggest platform for the marketers to leverage, and with broadcast across five languages clubbed with the prime time airing of the matches, we are confident of captivating the interest among fans for the marquee final.”

Meanwhile, Disney+ Hotstar has also roped in six sponsors and 23 advertisers for the final match.

Published on June 09, 2021

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