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SpouseUp aims to marry tradition and modernity

LN Revathy Coimbatore | Updated on January 19, 2018 Published on January 31, 2016

Start-up launches matrimony app, aims for 1 lakh viewers



Coimbatore-based technology start-up SpouseUp, which is focused on the matrimony space is looking to emerge “a long-tail for matrimony.”

“SpouseUp is a next generation matrimonial app, available both on Android and iOS platform. It aims to fill the void that exists between traditional sites such as shaadi.com or bharatmatrimony.com and dating sites such as mingle2.com or quackquack.in,” says Karthik Iyer, Founder, SpouseUp.

Covers all areas of interest

Karthik came up with this idea when he learnt about the practical difficulties that a cousin of his faced in her hunt for a groom.

“Finding the right partner can be quite a task. While the site aims to solve the age-old issue of finding a good partner who not only satisfy the traditional parameters set by families and society such as horoscopial agreement, job position, etc, it helps people find partners who share the same ideology and interest,” the SpouseUp founder explained.

Besides allowing users to search for potential spouses based on filters such as age, location, religion, etc, this next-gen matrimonial app differs from the traditional match-making sites by integrating it with social networking site such as Facebook and professional networking site such as Linkedin.

“SpouseUp fits like a glove in the Indian market considering that we have the second largest user base on Facebook, a platform that we use to match-make. We also help the seeker create a (one-minute) video profile of one-self, which is uploaded on Facebook page,” Karthik explained.

To a query on the challenges that start-ups in Coimbatore face, he said, “while talent pool is available, there are not many in the R&D area. That is not all. There is not a single venture capitalist here. Our angel investor is from Bengaluru. We raised $1lakh last year.”

According to Karthik close to 1,200 people log on to SpouseUp every day. “We want to get to one lakh users by end of March,” he said. The company is expecting the cash flow to touch $35-40 million in the next 4-5 years.

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Published on January 31, 2016
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