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Thomson TV launches new premium range

Our Bureau Mumbai | Updated on July 01, 2020 Published on July 01, 2020

A representative image

Eyes 15% market share in the premium segment in 3 years’ time

Thomson TV on Wednesday launched its range of premium TVs in India — the OATH Pro in 43-inch, 55-inch and 65-inch variants — with prices starting from ₹24,999, ₹32,999 and ₹52,999 respectively.

The units will be available from July 5, 2020 on Flipkart, the company said in a statement.

 

“We are proud that all our premium android televisions are made in India. In a short span of two years we are delighted to have captured 5 per cent of the smart tv market space, with our entry into the premium TV segment now.... There will be a definite shift in market share of the premium segment, in the next three years we plan to achieve 15 per cent in this segment. Thomson TV has taken a strategic decision to launch more premium technology TVs in future,” said Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of Thomson TVs.

Published on July 01, 2020
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