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Germany expects 6-7 per cent growth in Indian visitors in terms of overnight statistics, said Romit Theophilus, Director, Sales and Marketing, German National Tourist Office (GNTO) India.
“We have been consistently placed amongst top three most popular European destinations out of India. We are expecting 6-7 per cent growth from the visitor segments from India. Germany is confident in maintaining its position as one of the most favoured European destinations by Indian visitors,” he said.
He was speaking at a press conference here to introduce a new campaign theme for 2015 Germany – Traditions and Customs.
Despite the widespread economic crisis, global outbound travel will rise by around 4 per cent, Theophilus said, adding that the country expects visitors from Asia to rise 7 per cent.
On the importance of the Indian market, he said, “The economic growth has led to an emerging middle class with purchasing power and aspiration to a higher living standard. By 2020, potential 50 million outbound travellers coming out of India are expected.”
The focus of this year’s campaign is strengthening Germany’s image as a traditional and cultural travel destination, highlighting the culinary delights, living traditions and arts and crafts.
An increase of 4.7 per cent in international arrivals was recorded by the country with 1,138 million international visitors in 2014 compared with 1,087 million in 2013.
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