Myntra app crashes on Day One of mega sale

Priyanka Pani Mumbai | Updated on January 24, 2018 Published on May 30, 2015

costume by Manish Arora available on Myntra.comPhoto : Bijoy Ghosh

A day after Indian e-commerce's poster boy Flipkart took a dig at its biggest rival Snapdeal for not being able to find good engineers in the country, the site's fashion portal,, witnessed a major debacle.

Myntra, which has gone mobile-only by shutting down its Web presence, today launched its two-day mega sale with discounts of up to 80 per cent. However, the app is down.

Several online shoppers complained of the app being slow.

@bhumi_prajapati said, "Thank you @myntra u saved my money by not letting me enter into. #TheAppreciateyourselfsale #myntra"

Another Twitterati @saffrontrail said, "The madness that is @myntra - asking me to download yet another app for size help! Thank you for saving my money."

To this @_debdas_ said, "@saffrontrail @myntra #Appyness gone #crazy. Wonder what weed the Myntra app team is smoking. Consumer not the focus."

@avnilesh said, "Thanks for moving to the app @myntra! You just lost a customer here. I will just navigate to @amazon to shop!"

Myntra, the country's largest fashion portal, moved to being an app-only portal early this month, keeping in mind its customers’ buying behaviour. Till last month, about 90 per cent of the traffic to Myntra was from mobile.

Servers crashing is not new to e-commerce portals. Myntra's parent company Flipkart also witnessed a major fiasco after its #Bigbillionsale flopped following a server crash.

Though Flipkart grossed $100 million revenue in a few hours during its one-day mega sale, it also backfired for the company after the Government issued an enquiry into the dynamics of such big sales.

Meanwhile, experts said the reason for such crashes is partly a queuing issue, resulting in an online stampede.

Simply put, a server has a line of customers awaiting service. Every customer joins the queue at the end of the line. Ideally, as customers in front get served, those behind are supposed to move forward.

Published on May 30, 2015

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