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Prague-based Travel Service, which operates SmartWings scheduled services, charter and business jet flights, has selected Sita as the provider of its passenger management system. The airline company, which carried 3.5 million passengers last year, will use Sita Horizon to manage its evolution into a hybrid business model as it expands to new hubs outside of the Czech Republic.
The comprehensive five-year agreement includes the provision of Sita Horizon Reservations and Inventory, fare pricing management, e-ticketing and Sita’s newly-launched next generation e-commerce platform across the company.
In addition, Horizon Customer Journey is also included, which represents a ‘live’ record of the passenger's experience with the airline right down to seat preference, meal choice and details of the last time the customer provided feedback. It also displays the revenues attributed to each customer which helps determine their overall value to the airline.
In a statement, Mr Roman Vik, CEO, Travel Service said, “We were looking for a provider to support the Travel Service Group’s ongoing evolution. We can now focus on direct distribution and cost reduction while simultaneously managing our multiple airlines.''
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