Viacom launches exclusive Hindi movie channel

Bindu Menon Mumbai | Updated on January 20, 2018 Published on February 24, 2016

Viacom18 has announced its new exclusive Hindi movie channel Rishtey Cineplex.

The channel will offer a holistic entertainment experience with multi-genre films, including latest audience favourites like Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, still to be released and the eagerly awaited Force2, Kapoor and Sons, Ae Dil Hai Mushkil and many more from the network’s wide library of blockbuster movies.

The channel's launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

Sudhanshu Vats, Group CEO – Viacom18, said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18, we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex, is a key milestone in that journey.''

He further added “The movie channel will bolster the network's reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network.”

Rishtey Cineplex marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like Colors.

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Published on February 24, 2016
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