Sony said it sold more than 1 million of its PlayStation 4 video game consoles during their first 24 hours in the market. The consoles went on sale on Friday in the US and Canada.

Andrew House, President and group CEO for Sony Computer Entertainment Inc, had said in a release yesterday that the sales remain strong in North America. The company will launch the gaming system in Europe and Latin America on November 29.

The company said it expects to sell 5 million units by the end of its fiscal year in March.

The PlayStation 4 is Sony’s first new video game console in seven years. It faces competition from Microsoft Corp.’s new Xbox One, which goes on sale this week.

Video game systems are also now competing against tablets, smartphones and other gadgets for the attention of gamers.

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