D Murali

The internet goldmine

D. MURALI | Updated on November 15, 2017


Ever heard of an Internet application that allows you to monitor the status of washers and dryers in connected laundry rooms? Well, that is what LaundryView.com promised to do, as Marc Ostrofsky describes in Get Rich Click! The ultimate guide to making money on the Internet. “Since many people tend to do their laundry during similar time periods, it results in busy laundry rooms,” reads a snatch from the author's ‘current favourite entrepreneurial website.'

Only a college student frustrated with always wondering whether his or her laundry was done yet could have come up with this, he adds. Searching the web, you can find http://jeremy-knight.com/ talking about how one could set alerts to be notified when a machine is finished. “For this unique and complex project, I designed a Flash application to display 3D rotatable maps of laundry rooms and display status information in a fun, engaging interface,” reports Knight.

The book opens by stating that the changes now occurring are long-term, dramatic and fast. “More money than ever before is now changing hands and the pace will be speeding up over the next few years. This pace is driven by the Internet, and it's happening in every business in the world today, regardless of the industry… A lot of cash awaits those that learn, understand, and play in the new economy.”

Content strategy

For instance, in a chapter titled ‘Content is King,' you can learn how ebooks can be a profitable strategy. Start with an idea related to your expertise, hobby, passion, business, product or service or some other subject of interest to you and your target market, the author guides. “You can create a ‘niche' book or one with a broad-based appeal. The larger the potential audience, the larger the number of potential clicks you may get.”

The foremost in the list of ‘10 Ways to Market Your ebook' is the advice on selling the book either by uploading the book on a site such as ClickBank.com (managing all the back end, credit card processing and so forth), or by creating your own website. “Fulfil orders. If physical materials, marketing literature or even a physical version of the book is to be sent out, consider outsourcing these ‘moving parts' to another firm.”

Watch the trends

A chapter on ‘The Future' advises that you do not have to be first in a growing market because it is never too late to jump into your own business. “If, in addition to stellar customer service, you have an offering that is complementary or competitive, it can translate into a loyal following and future success for you,” assures the author. “Remember, it's all in the numbers. Get a higher quality and quantity of traffic than your competitors and you should be successful in whatever you do online.”

His counsel to wannabe entrepreneurs is to pay attention to trends, market dynamics, and buying patterns. “Routinely investigate different trade shows you might attend, and read the trade magazines that appeal to you. Listen to industry experts and relevant speeches any chance you get. These all represent great places to discover trends and learn about the latest and greatest developments in the market as well as the latest and greatest customer needs.”

Instructive read that can propel you to become tech savvy at the earliest.

Published on February 05, 2012

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