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Maruti Suzuki on Thursday launched Nexa, its new premium sales channel. Nearly 100 showrooms will come up over the next six to eight months.
Nexa is one of the major initiatives for the company to attain its medium-term goal of two million annual sales by 2020. According to a press release, market feedback has shown there is a growing segment of buyers who value personal care, warmth and attention in their car ownership experience. They want people, technology, showroom ambience and processes to come together and offer them a premium experience. Nexa is designed for this segment of customers.
S-Cross, the premium crossover that debuts in August, will be the first car to be sold under Nexa. Several new models will be added to both channels. At launch, nearly 1,000 relationship managers have been recruited and trained; their number will go up to 2,500 in the next six to eight months. Many of them are being hired from sectors like aviation, hospitality and financial services.
The relationship managers have been trained to give the customer full attention and display warmth, respect, courtesy and punctuality. They will also ensure that the entire buying, after sales and ownership experience is smooth and hassle-free. To ensure this the team has been trained by Dale Carnegie.
Nexa showrooms have been designed in a black and white prestige monochromatic theme that showcases the displayed vehicles in their full glory. Special attention has been given to in-store lighting.
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