Bombay Dyeing is finally readying itself to manufacture and market textiles upholstery and curtains. The bed and bath products have been the mainstay of the company’s textiles business. “Within that segment, we have brought in new products – the latest being the mattresses. Now, that the textiles home furnishing solutions business has turned around, we are focusing on new product segment such as upholstery and curtains”, said Ashok Kaul, CEO – Retail said here on Wednesday.
He said the launch of the new products could take place early next year. The entry of Bombay Dyeing into upholstery and curtains would mean introduction of tailoring services at retail points.
Kaul said that the company planned to increase own retail outlets to 50 from the current 22 in the domestic market.
It is also experimenting with larger format of the stores to stock and display expanded product portfolio. The company has around 450 stores in the country, predominantly owned by franchisees.
“At present, we have 16 large format exclusive stores in the country”, he said. It plans to add two more to the tally this year.
The company has created a new division for growth in exports. Exports contributes around 15 per cent to the textiles vertical of the company.
Kaul was here for lunch of a designer collection of Bombay Dyeing’s bed and bath linen brand “Signature Line 2014”. The creations are by designers Kallol Datta and Nachiket Barve.
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